THE ALL INN

A reputation campaign for Budweiser Brewing Group UK&I. The All Inn was our very own way of celebrating and expressing gratitude to the people behind the beers we make.

A fully in-house production, on a very lean budget, combining existing footage from previous projects and newly captured scenes and carrying the ethos of the idea all the way through. Everyone from the person behind the camera to the one lending its voice to the film were company employees.

From the first pour, to the final grain, we’re all in.

The campaign run on ABInBev social channels, mainly on Linkedin. We supported the campaign with a series of executions appearing on screens at office’s lobbies and receptions at various locations across The City of London since the core audience for this campaign were mainly decision makers, investors, opinion leaders and other businesses.

CREDITS

Agency draftLine London
Strategist Diletta Sala
Creative Director Enrique Reija
Creative Team Vivien Decombe, Dan Middlehurst
Designers Kayleigh Schofield, Barbara Coelho
Cinematographer Simon Bell
Editor Jack Dawkins
Voiceover Anna Colbourn
Project Managers Jack Marsh, Martine Ferreira, Trea Shortt
Executive Producer Parmjit Sidhu
Producers Dom Toussaint, Max Williams
Head of Media Strategy Tony Hursey
Media Manager Hamish Dosdson