THE ALL INN

A reputation campaign for Budweiser Brewing Group UK&I. The All Inn was our very own way of celebrating and expressing gratitude to the people behind the beers we make.

A fully in-house production, on a very lean budget, and carrying the ethos of the idea all the way through. Everyone from the person behind the camera, to the one lending its voice to the film were company employees.

From the first pour, to the final grain, we’re all in.

Our core audience were mainly decision makers, investors, and businesses. The campaign run on the company’s social channels, mainly on Linkedin. We supported the campaign with a series of executions to appear on screens at office’s lobbies and receptions at various locations across The City of London.

CREDITS

Strategist - Diletta Sala
Creative Director - Enrique Reija
Creative Team - Vivien Decombe, Dan Middlehurst
Designers - Kayleigh Schofield, Barbara Coelho
Cinematographer - Simon Bell
Editor - Jack Dawkins
Project Managers - Jack Marsh, Martine Ferreira, Trea Shortt
Executive Producer - Parmjit Sidhu
Producers - Dom Toussaint, Max Williams
Head of Media Strategy - Tony Hursey
Media Manager - Hamish Dosdson