RECYCLAGE DE LUXE
RECYCLAGE DE LUXE was a platform idea created to communicate Stella Artois' eco credentials. The campaign launched online with 'Le Recyclage De Luxe Show', a 1960's variety show we created to introduce consumers into Stella Artois' commitment to preserving the environment. The show even included a stellar performance by Florence & The Machine.
Here's the case study film that explains this platform idea.
PRINT + OUTDOOR
We created several press and outdoor executions to highlight some positively green attributes in the new range of Stella Artois' products. We worked with Cristiana Couceiro to create the graphic style for the campaign.
We approached Cristiana Couceiro to help us create the graphic style for the campaign.
Creative Director Gustavo Sousa
Film Director Augustín Alberdi
Creatives Ana Balarin + Hermeti Balarin + Paddy Fraser + John Cherry + Borja Alvarez + Enrique Reija