RECYCLAGE DE LUXE

RECYCLAGE DE LUXE was a platform idea created to communicate Stella Artois' eco credentials. The campaign launched online with 'Le Recyclage De Luxe Show', a 1960's variety show we created to introduce consumers into Stella Artois' commitment to preserving the environment. The show even included a stellar performance by Florence & The Machine. 

Here's the case study film that helps explain this platform idea.

PRINT + OUTDOOR

Press and outdoor executions were created to highlight some positively green attributes part of Stella Artois’ new range of products. We worked with illustrator and designer Cristiana Couceiro to create the graphic style for the campaign.

CREDITS
Agency Mother
Creative Director Gustavo Sousa
Film Director Augustín Alberdi
Creatives Ana Balarin + Hermeti Balarin + Paddy Fraser + John Cherry + Borja Alvarez + Enrique Reija