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National tourism agency VisitBritain was created in April 2003 to market Britain to the rest of the world. 

We created #OMGB in 2015 to promote tourism to Britain. 

Our ambition was to create a campaign full of energy and excitement, full of OMG moments, destined to change the perception of Great Britain at home and abroad. A platform to celebrate all those memorable moments that can only be experienced when you visit.

The campaign launched across Brazil, France, Germany and the US in 2016. Ongoing.



CD Alix Pennycuick
Creative Platform Idea Darren Simpson + Enrique Reija
Creative Execution + Development James Manning + Richard Barret